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Internship Spotlight – Leah Rodgers ’23

Name: Leah Rodger

Major: Communications

Specialization: Mass Media and Social Media

Graduation Year: 2023

What drew you into Communication Studies?

I loved the flexibility the major had to fit my own personal interest and the skill I learned would be transferable to any industry.

Describe your internship and your role:

As a Digital Intern at Zeno Group, Inc. is was able to:

  • Assist with daily community management for multiple clients in industry ranging from pharmaceutical, beauty, and travel on their social channels
  • Capture social content for clients at live events and worked with brand ambassadors / photographers to direct and stage produce shoots
  • Draft social posts for clients content calendars
  • Update social post tracking documents with performance metrics and gathered insights used in daily / monthly reporting
  • Conduct research and social listening on current social media trends to inform weekly client-facing reports and client planning decks

What is one skill that you improved upon while at your internship?

Collaborating on a larger scale team to achieve client goals and confidence in approaching new experiences.